SAN FRANCISCO, Calif. (April 11, 2000) – MyPersonal.com Inc. the leading affinity portal provider, helps address some of the issues faced by its Fraternity partners by sponsoring the attendance of several students to the Undergraduate Interfraternity Institutes (UIFI) leadership workshops offered by the National Interfraternity Conference (NIC). Students can find out about registering for the scholarships by visiting http://nicindy.org/servprog.htm.

In addition, MyPersonal announced the launch of the official portal for Sigma Chi at www.sigmachi.com. Sigma Chi is the first in a series of fraternity partners for MyPersonal, with portals for Sigma Nu, Sigma Pi and Delta Delta Delta launching in the coming months.

The UIFI leadership workshops are designed to hone students leadership skills and then challenge them to improve their respective communities. The curriculum assists each student in developing personal skills and goals, offers a platform for the exchange of new ideas and helps them create an action plan for their return to campus. The participating students represent close to 250 different universities and colleges and 115 different Greek affiliations.

It is a unique company that takes the time to understand the larger issues that an organization faces and is willing to dedicate the time and resources required to make a difference, said Mark Anderson, president and CEO of Sigma Chi Corporation. MyPersonal has demonstrated their commitment to us; as an organization based on high standards and philanthropic values, our partnership is a natural fit.

In addition, MyPersonal addresses the needs and challenges of university alumni associations by holding forums for communication and growth. The company is hosting a series of regional round tables, which foster the open exchange of ideas and solutions between alumni leaders and market experts.

We want to make sure that we are adding value to the communities we are touching, said Douglas Fish, president and CEO of MyPersonal. To this end, MyPersonal supports activities in the greater community that facilitate positive interactions, while working with organizations to create a portal that fosters communication and provides an understanding of organization-specific ideals.

The Sigma Chi portal provides a real-time connection to the fraternity-at-large and facilitates communication with the more than 190,000 members of Sigma Chi. The portal is easily tailored to each users preferences, offering varied content such as personal stock portfolio updates, sports highlights from the users alma mater, weather based on location and preferred headline news. Additional features include Wed-based, vanity e-mail, online shopping through providers like Amazon.com and CDNow.com and up-to-date information on the latest fraternity-related activities and events.

Fraternity members are further encouraged to utilize the portal due to the revenue sharing program between MyPersonal and Sigma Chi. A portion of the funds generated through portal usage and e-commerce will go directly to the organization.

This portal is a robust communications tool that will enable us to address our members needs within the context of their daily online activities, while maintaining consistency with Sigma Chis values and ideals, said Anderson. This partnership with MyPersonal represents a unique synergy between the long-standing heritage and history of our organization and the exciting opportunities that technology can now afford.

About MyPersonal

MyPersonal.com, Inc., the leading affinity portal provider, works with organizations to build a customized portal to reach, serve and engage constituents, while generating funding for the organization. The portal, or Start Page, is designed to create a dynamic online community that fosters strong ties among members and increases loyalty to the organization. The branded portal effectively combines general online content, community and commerce features with the organizations content and unique brand attributes. Based in the high technology corridor of Emeryville, Calif., and closely tied to industry leaders in nearby Silicon Valley, MyPersonal has developed proprietary technologies and established strategic Internet alliances to ensure the rapid and seamless implementation of the best online solution for each individual organization.

About Sigma Chi Fraternity

The Sigma Chi Fraternity has 224 collegiate chapters and more than 190,000 living members. The fundamental purpose of the Sigma Chi Fraternity is to cultivate an appreciation of and commitment to the ideals of friendship, justice and learning. These ideals and objectives have been at the heart of Sigma Chi since its founding by seven men at Miami University in Oxford, Ohio, on June 28, 1855. Its guiding principles, unchanged for almost 150 years, continue to define the essence of Sigma Chi. This international non-profit organization is headquartered in Evanston, Illinois; more information can be found online at www.discover.sigmachi.org or by contacting fraternity headquarters at 847-869-3655.

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