Oakland, Calif. (September 5, 2000) - The Oakland Raiders break new ground, debuting the first official, full-service portal of its kind among professional football teams. MyPersonal.com Inc. was drafted to build, host and maintain the personalized Raiders portal, www.myraiders.net, which provides fans access to free online features and services and the excitement of Raiders football all year long.

Raiders fans can click on www.myraiders.net to access content and services, similar to the features accessible at a generic portal, like Yahoo?, as well as stay current on Raiders news and participate in the Raiders? community. The Raiders used the patent-pending technology of MyPersonal, the leading provider of branded online solutions and technologies to shared interest groups, to integrate the Raiders-specific graphics and content with the benefits of a full-service portal.

?We know our fans live busy lives, so we wanted to make it convenient for them to access personalized content and features that serve both their needs and interests,? said Amy Trask, CEO of the Raiders. ?MyPersonal gave us the technology to take our site to the next level and maintain control over each branding element of the portal, from graphics to features, to ensure that our online presence exudes the same commitment to excellence that is central to everything that we do.?

The Raiders portal, www.myraiders.net, offers silver and black supporters a convenient way to conduct online searches using top search engines, read national and international headlines, receive stock quotes, check the weather, locate people and places through Web directories and much more. Fans can also easily navigate to Raiders news and information, merchandise, e-mail, chat rooms and photos.

?We worked with the Raiders to further strengthen their relationship with their fans,? said Douglas Fish, CEO and president of MyPersonal. ?The Raiders? portal provides fans an easy way to be a part of the Raiders community on a daily basis.?

About MyPersonal

MyPersonal.com Inc. (www.mypersonal.com) is the leading provider of branded online solutions and technologies to business and shared interest groups. MyPersonal built an innovative state-of-the-art technology platform that allows for the rapid development and deployment of personalized portals for membership organizations. The company?s patent-pending technologies create branded StartPages, or portals, that effectively combine the organization's information and unique brand attributes with online content, community and commerce features that reach, serve, engage and retain customers. Based in the high tech corridor of Emeryville and closely tied to industry leaders in nearby Silicon Valley, MyPersonal has developed proprietary technology and established strategic Internet alliances to ensure the rapid and seamless implementation of the best online solution for each individual organization.

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