SAN FRANCISCO, Calif. (December 5, 2000) -  MyPersonal.com Inc., www.mypersonal.com, enhances its integrated branded portal platform by inking content and service deals with Nexchange Corporation, PayPal and StartFree.com Inc.  Additionally, the company will incorporate Epinion's content partner program. The deals represent the initial stages of an aggressive plan by MyPersonal, the leading provider of branded online solutions and technologies to shared interest groups, to further develop its solution to meet the current and future needs of users.

"Nexchange is a perfect fit for MyPersonal's clients, who have very targeted portals with a loyal consumer base," said Del Ross, CEO of Nexchange. "Our shopping experience seamlessly integrates branded retailers like Wolf Camera and eCampus into an organization's unique look and feel. Nexchange is an ideal partner for MyPersonal because we share a commitment to building a portal that strengthens the client's brand."

"We partner with leading online vendors who offer content and services that add value to our total portal solution," said Linda Taga, vice president of strategic alliances for MyPersonal. "Epinions, Nexchange, PayPal and StartFree provide our clients' customers compelling content and services that enhance their online experience."

The patent-pending, wireless-enabled platform of MyPersonal provides rapid integration of new content and services for clients.  MyPersonal is currently in the process of providing free upgrades to clients who would like to implement the portal enhancements enabled by these deals:

MyPersonal will offer content from Epinions.com, the Web site for trusted consumer advice, ratings, and reviews. Helping consumers to make smarter buying decisions, MyPersonal clients will now be able to access consumer-generated opinions about various products and services.

Nexchange, the creator of syndicated E-commerce, offers MyPersonal clients a shopping experience that integrates branded retailers' stores into the unique look and feel of their portal, enhancing the site's brand.  MyPersonal plans to launch the first Nexchange shopping mall on the Raiders' portal at www.myraiders.net within a month.

PayPal, the world's first and largest e-mail payments network, enables clients of MyPersonal to accept online payments and visitors to the portals to conduct a secure commerce transaction.  PayPal has been implemented for all MyPersonal clients with a promotional page on their portal; an example can be viewed on Northwestern University's portal at http://www.nualumni.com/promotion.html.

StartFree, a leading national provider of co-branded, free Internet access and a wholly owned subsidiary of Thinking Tools, Inc., powers an inexpensive branded ISP for MyPersonal clients, who then offer the service free to end-users to generate additional user loyalty.  A branded StartFree registration page can be viewed on the University of Illinois portal at http://www.uicalumni.org/isp.

MyPersonal.com Inc. (www.mypersonal.com) is the leading provider of branded online solutions and technologies for business and shared interest groups. MyPersonal built an innovative state-of-the-art technology platform that allows for the rapid development and deployment of personalized portals for membership organizations. The company's patent-pending technologies create branded portals, or StartPages, that effectively combine the organization's information and unique brand attributes with online content, community and commerce features that reach, serve, engage and retain customers.  Based in the high-tech corridor of Emeryville and closely tied to industry leaders in nearby Silicon Valley, MyPersonal has developed proprietary technology and established strategic Internet alliances to ensure the rapid and seamless implementation of the best online solution for each individual organization.

About Nexchange

Nexchange Corporation, the Creator of Syndicated E-commerce, integrates retailers' stores into popular content websites, allowing visitors to purchase from these stores without leaving their destination website. Nexchange's approach to e-commerce uses the website's content to create immediate retail opportunities. Top web retailers such as Wolf Camera, Proflowers.com, and Orvis use Nexchange both to lower customer acquisition costs and to extend their brand. Leading content website properties such as Cox Interactive Media, WorldNow, and TravelNow.com use Nexchange to generate e-commerce revenue and increase site usage.

About PayPal

PayPal provides instant and secure online payment transmissions, allowing people and businesses to send and receive money on the Internet, funded from bank accounts, credit cards, and PayPal online account balances. With nearly 5 million users, PayPal is the world's first and largest Internet-based payment network, and the #1 financial site on the Internet, according to PC Data Online (Nov. 25, 2000). PayPal is the preferred payment service for online auctions, online community and group Web sites, and is being used extensively for e-commerce. Free to consumers, PayPal can be used from PCs or Web-enabled mobile phones.

A privately held company headquartered in Palo Alto, California, PayPal was recently named one of the 50 Most Important Private Companies in the World by Red Herring and one of the Top 25 New Companies by Fortune Small Business. PayPal was declared a Forbes Favorite Website in the magazine's latest "Best of the Web" issue, and was similarly named "Best of the Web" for Personal Finance in U.S. News and World Report's most recent annual guide.  For more information, please visit www.PayPal.com.

About StartFree

StartFree.com is a national provider of co-branded Internet access. StartFree offers its consumers free access and its affiliates an interactive marketing vehicle to reach those consumers. For consumers, the software can be downloaded for free from StartFree's consumer site: www.StartFree.com or by calling (800) 267-0038. For companies interested in becoming an affiliate, the online registration page can be found at: www.startfree.net

StartFree is a wholly owned subsidiary of Thinking Tools, Inc (OTC Bulletin Board: TSIM), an information technology and Internet holding company. StartFree's offices are located in Cincinnati, Ohio. Tel: (513) 699-1300. Additional information on StartFree can be found at the "dot- net" corporate site: www.StartFree.net.

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