Boston-based SmartEnergy.Com Powers On

  • Announces Energy Savings for Homes and Businesses
  • Files Patent on Business Model
  • Announces First Strategic Partnerships with Energyguide.Com and Wattage Monitor.Com

First of Its Kind to 'Pay Back' Customers for Energy Use

BOSTON, Feb. 29 /PRNewswire/ -- The Internet start-up SmartEnergy.Com today announced that it is providing natural gas and electric energy to customers in New York City and Westchester County via http://www.smartenergy.com. Spurred on by the recent deregulation of the utilities industry, SmartEnergy.Com president and CEO Gautam Chandra believes that his company has built the perfect electronic infrastructure to deliver energy solutions more efficiently and effectively than any company in the industry.

"We provide customers with lower energy costs, better customer service and rewards for buying their power through us," said Chandra. "Deregulated customer choice programs are only a first step to providing energy users with costs savings and value-added benefits. By building a robust Internet-based infrastructure and using proprietary energy market analysis, we will collapse the existing inefficiencies of traditional utility-based energy delivery and pass that savings on to our customers."

Unique Patent-Pending Technology Platform Key to Company's Growth The Boston-based company has announced that it has filed for a patent on its unique business model, which will reduce operating costs such as energy procurement, customer acquisition, and customer service costs, thus protecting the company's competitive pricing position (1). The company has pumped millions of dollars into the development of a unique technology platform for procurement/inventory management and customer service that Chandra claims is without equal in the energy industry. The unique platform enables SmartEnergy.Com to form alliances with national channels and local energy supply and distribution companies in virtually every deregulated energy market in the U.S. and worldwide.

Strategic Partnerships and Unique Customer Service Options SmartEnergy.Com also today announced new partnerships with two Web sites: Wattage Monitor (http://www.wattagemonitor.com) and merchant partner, ENERGYguide (http://www.energyguide.com). "These partnerships are just the beginning of a vast network of channels that will provide consumers with the ability to purchase their lower cost energy via unique service plans, through SmartEnergy.Com," stated Jon F. Sorenson, chief marketing officer of the company. "Our goal is to provide consumers with multiple options to purchase their energy from SmartEnergy.Com through various e-commerce sites, retailers and telephony companies."

The company offers consumers convenient payment methods such as direct withdrawals from a consumer's checking account or via six major credit cards. The Company, whose tag line is "Energy That Pays You Back," is one of the first energy service providers to offer customers Reward Miles(R) from the United Airlines Mileage Plus(R) program for signing up for service and a mile for every dollar spent on energy (2). SmartEnergy.Com has plans to expand its service areas to Rockland and Orange Counties, N.Y. and New Jersey by late March. By May, the company plans to be serving energy customers in Pennsylvania, Connecticut, Massachusetts, California and Maine.

Chandra, former head of channel partners for Sapient Corporation's Energy Services Division, has assembled an impressive senior management team with backgrounds in energy supply, engineering, and wireless telecommunications. The team includes: Chief Energy Operations Officer Tony Lopez-Lopez, a former founder and senior partner with energy consulting firm Bryndan Associates; Chief Marketing Officer Jon F. Sorenson, former executive officer and president of Shared Technologies Cellular, Inc.'s Rental Division; and Chief Technology Officer Douglas Moore, with extensive experience in the technology arena including responsibilities as president and chief of architecture for Accius Systems. SmartEnergy.Com was co-founded in 1999 by Mark Benigno, Jonathon Fleisig, Todd Gross, H.William Perlman and Eli Rothman. All five have energy (electricity, natural gas and oil) trading and risk management expertise, operate businesses, and are members on the New York Mercantile Exchange (NYMEX).

Note: (1) All subsequent Company press releases, including information on its Web site, will now be accompanied by the term, "Patent Pending."

Note: (2) United Airlines and Mileage Plus are registered trademarks of United Airlines, Inc. Miles accrued and awards issued are in accordance with the terms and conditions of the United Mileage Plus program. United, its subsidiaries, affiliates and agents are not responsible for any products and services associated with this offer. Other terms and conditions apply.




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